The Little Brush
brand strategy | brand identity design | packaging design
About the Business
As a new creative studio entering the community, The Little Brush needed a cohesive brand strategy and visual identity that felt playful, approachable, and memorable. The goal was to create a cheerful brand presence that could extend across multiple touchpoints, from studio signage and social media to merchandise and in-studio materials. Thus, helping position The Little Brush as a vibrant place for young creatives to grow.
The Little Brush is a children’s art studio designed to inspire creativity, confidence, and imagination in young artists. With the tagline “Little Artists, Big Dreams,” the studio offers engaging art classes where kids can explore painting, drawing, and hands-on creativity in a fun, welcoming environment.
Bright colors and a smiling brush add personality and reinforce the brand’s child-friendly atmosphere
Bold sans serif font grabs attention and enhances the playful feel
The logo balances creativity and strategy to feel memorable and inviting
The T’s and U were extended to form the outline of a paintbrush, tying the lettering to the art studio theme
The Color Palette
The color palette was designed to feel playful, vibrant, and full of creative energy—reflecting the joyful spirit of a children’s art studio. Inspired by the bright colors often found on a painter’s palette, the selection includes a lively coral pink, warm orange, cheerful yellow, fresh green, and bright teal to capture the excitement of hands-on creativity. A soft cream was added to balance the palette and give the brighter tones space to shine. Together, these colors create a fun, welcoming atmosphere that encourages young artists to explore, experiment, and dream big.
