Antojitos Vending
Brand Identity Design | Logo Design
About the Business
As a new and upcoming business, Antojitos Vending needed a professional logo and cohesive brand identity to effectively pitch their vending machines to other businesses. The goal was to establish a strong, recognizable brand presence that would elevate their credibility and help them stand out in a competitive market.
Antojitos Vending is a culturally rooted vending machine brand delivering crowd favorite snacks with Latino flavor and community pride. Designed for everyday spaces, it offers a personalized, joyful snacking experience that feels local and familiar.
The Color Palette
The color palette was designed to feel bold, warm, and inviting, with a clear nod to Latino cultural vibrancy and the food industry’s appetite friendly tones. The deep burgundy was a specific client request, and the rest of the palette was built to complement it, using a rich red for energy, a vibrant orange-yellow for warmth, and a soft cream for balance and contrast. Together, these colors evoke flavor, personality, and approachability, perfect for a snack focused brand like Antojitos Vending.
